May be from the age of 14 they will learn to use the one word phrases
I believe the answer is: Brian Epstein
Brian Epstein was the first one who discovered the Beatles during their lunchtime performance at The Cavern Club. At that time, almost all label company in England refused to sign the Beatles. So epstein insisted on the professional look in order to make them look more presentable for the management and upper class audience.
Town lifestyle (I assume you mean by this: a settled lifestyle , so that it contrasts with the nomadic lifestyle) comes with more security: you can store your food reserves and plan for the future.
nomadic lifestyle gives you more flexibility but less security: you can travel elsewhere if your fodosource is runnign low... but usually this is not as good of a food source as a settled lifestyle. One other possible advantage could be being merchants: nomads can benefit from a trade.
Hagia Sophia was built at Constantinople, which is currently known as Turkey during the past centuries. It is established with two floors which a high ceiling together with other smaller domes. Its dimensions are formidable, like any structure that is not built with steel. The primary purpose of Hafia was for Islamic worship, but it was transformed into a museum.
Therefore, the building of Hagia Sophia leads to great revolt that affected Constantinople significantly leading to riots in the city by Byzantine culture.