Answer:
Walter Dill Scott
Explanation:
Walter Dill Scott was an extremely important American psychologist for the advertising we know today. He was an expert and was the pioneer in industrial psychology. His ideas sparked a revolution in psychology by being the first psychologist to incorporate psychological techniques and tactics in advertising.
He studied in Germany with Wilhelm Wundt at the University of Leipzig, who was one of the founding figures of modern psychology.
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According to the theorist emphasizing the learning process in the explanation of personality, the difference between a successful person and an unsuccessful person is found in patterns of reward and punishment.
Personality refers to individual differences in characteristic patterns of thinking, feeling, and behaving. The study of personality focuses on two broad areas: One is understanding individual differences in particular personality characteristics, such as sociability or irritability. A number of approaches and theories have been developed to understand and explain behavioral differences among individuals, and behavioral consistencies. Personality sits at the center of how we perceive and interact with the world. It's such a complex beast that no one theory has explained about it in detail.
To learn more about personality here
brainly.com/question/28139450
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