Answer:
The correct answer is letter "A": the loyalty loop.
Explanation:
The loyalty loop describes a process of retaining customers instead of attracting new consumers. Before the purchase takes place, the loyalty loop summarizes the purchasing process has three steps: <em>enjoy, consider, </em>and <em>evaluate</em>. After the purchase, the process involves three steps: <em>enjoy, advocate, </em>and <em>bond</em>. Both processes end up in a buy but the second process ensures the customer develops a <em>commitment </em>with the brand and is unlikely to look for competitors' products.
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Answer:
d) relative to others instead of against performance standards.
Explanation:
Contrast error is one that occurs during performance rating where a person is not rated objectively, but against previous people who performed good or badly.
The person's ratings is affected negatively or positively.
A person that performs well subconsciously sets a benchmark in the mind of the rater, and he now rates future participants based on this benchmark and not on performance standards that have been set.
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