Question

Your campaign about chest pains is complete, and research shows that you were most successful at reaching people who were already well-informed about heart attack warning signs. Unfortunately, low-income individuals are at the highest risk for heart attacks, and these individuals were not as influenced by the campaign message. The occurrence of this scenario in campaign efforts is an example of:

Answer 1

Answer: Not giving much attention to the offline community

Explanation:

Most organization or campaigns surround their programs around just those on the internet and don't communicate information with those who are offline or have little or not access to information. Asides the internet they are still other ways information and programs can be carried out and that's by door to door campaign. This would yield results in certain case than online promotion which just affects a few persons than the majority out there who are the real target for the the client