Answer:
<h3>It serves as a foundation upon which consumer learning takes place.</h3>
Explanation:
Perception plays an important role in learning about a product because consumers tend to change their consuming behavior based on what they learn about the product.
A consumer's behavior depend on the perception of the products. If the products are exposed and advertised more often, the consumer may incline towards purchasing the products because of its varied information exposed in medias and advertisements.
Therefore, numerous businesses and producers aim to influence consumers perception by exposing and promoting their products in medias and other advertising platforms.
I believe the answer is: motivations.
When you understand your motivations, you would most likely wouldn't stop unless your end goal is achieved because you feel a strong drive for a certain change. Because of this, the likelihood of you staying within your plan would also be increased.
