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ioda
4 years ago
5

When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this adver

tising campaign was most likely to: retain loyal customers act as reminder advertising move the cola into the maturity stage of its product life cycle get customers to try the new product support a mass marketing strategy
Business
1 answer:
algol [13]4 years ago
5 0

Answer:

The purpose of this advertising campaign was most likely to <u>get customers to try the new product</u><u>.</u>

Explanation:

Since Wink soda was a new product of Canada Dry, <u>it needed a catchy slogan to create awareness and invite customers to try out the product.</u>

The slogan "Join the cola dropouts", was one that told customers that <u>Wink soda was something different from cola, and should be given a try.</u>

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As the manager in an insurance company, Emanuel is responsible for reviewing the following two plans that he will offer to the p
egoroff_w [7]

Answer:

1. Low-deductible, high-premium health insurance plan

Explanation:

The premium paid for a health insurance plan is the amount of money an individual, a family, or a company must pay for a health insurance policy.

The deductible paid on a health insurance plan is the amount paid for medical expenses as an upfront payment before the insurance company pays for the remaining medical expense.

A high-deductible health plan saves more money in the form of lower monthly premiums it gives, and it is cheaper provided the individual or group choosing this service is not someone that have medical ailments that require frequent hospital visits, and doesn't have costly medical bills.

Low deductibles have higher premiums and are best when an individual predicts seeing the doctor often or he/she is not healthy.

6 0
3 years ago
Lionel was visiting a potential customer to discuss a sale of desktop computers. The customer informed lionel that the customers
max2010maxim [7]

Answer:

The answer is "SalesForce Estimation"

Explanation:

The Lionel used the SalesForce approach because this approach is also known as the economic boost technique, which provides the predictions on future sales via a group analysis of its opinions of sales-men. And through learning to understand better their interactions with customers, businesses can make their salespeople better predicters.

7 0
3 years ago
A comparative income statement is given below for McKenzie Sales, Ltd., of Toronto: McKenzie Sales, Ltd. Comparative Income Stat
vfiekz [6]

Answer:

See explanation section

Explanation:

See image below to get the possible answer:

3 0
3 years ago
Ella had been using an imported brand of shampoo for several years, but she could no longer find it anywhere. As she was conside
defon

Answer:

A. rebranded.

Explanation:

Based on the information provided within the question it can be said that the new ads suggest that Head & Shoulders has been rebranded. In a business context, this refers to changing the corporate image of the company by changing the name, symbol, design, concept, or even a combination of these traits in order to develop a new identity for the brand. Which is what Head & Shoulders seem to be doing by changing their concept of being a dandruff shampoo to a health-oriented glamorous shampoo.

7 0
3 years ago
Which economic utility increased when fast-food restaurants began accepting credit.
Alborosie

Answer:

Possession utility

Explanation:

Possession utility is the value consumers derive from purchasing a good and there is an option for them to make use of the good for the primary function it was made to perform or when it is possible to make use of the good in another way.

The possession utility of a product can increase when a customer is given a means of finance that affords him an immediate enjoyment of a commodity by  paying little or no money for it.

Therefore, possession utility increased when fast-food restaurants began accepting credit.

4 0
3 years ago
Read 2 more answers
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