Answer: Advocate
Explanation: In simple words, advocate level is the topmost stage in the loyalty ladder. In this stage, the customer gets used to for the brand and along with repurchasing it he or she also works as a promotional toll for the brand.
In the given case, Maria has been repurchasing the products from the firm and is also praising the brand online. Hence we can conclude that she is on the advocate rung.
Answer: $726,957.60
Explanation:
The debit to Lease Receivable is the present value of the payments to be made by B Corp. for the 8 years.
Payments are made twice a year so period is 16 periods.
Rate = 8% /2
= 4%
Present value = Payments * Present value of an annuity due factor, 16 periods, 4%
= 59,980 * 12.12
= $726,957.60
The Chinese restaurant failed to realize the importance of "word-of-mouth marketing."
<h3>What is word-of-mouth marketing?</h3>
Whenever a consumer's interest inside a company's service or product is reflected in their regular conversations, this is referred to as word-of-mouth marketing (also WOM marketing). Basically, it is free promotion brought on by consumer experiences, which are typically above and beyond their expectations.
Some key features regarding word-of-mouth marketing are-
- Word-of-mouth marketing occurs when customers recommend a business's goods or services to their friends, relatives, and other people they value highly.
- WOM marketing is among the most effective kinds of advertising since 88% of consumers prefer suggestions from their friends than those in traditional media.
- By exceeding customer expectations with a product, delivering first-rate customer service, and providing consumers with insider knowledge, businesses can promote WOM marketing.
- The finest word-of-mouth marketing methods, according to Word of Mouth Marketing Association (WOMMA), are sincere, credible, sociable, repeatable, measurable, and respectful.
To know more about the word-of-mouth marketing, here
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