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ioda
3 years ago
5

When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this adver

tising campaign was most likely to: retain loyal customers act as reminder advertising move the cola into the maturity stage of its product life cycle get customers to try the new product support a mass marketing strategy
Business
1 answer:
algol [13]3 years ago
5 0

Answer:

The purpose of this advertising campaign was most likely to <u>get customers to try the new product</u><u>.</u>

Explanation:

Since Wink soda was a new product of Canada Dry, <u>it needed a catchy slogan to create awareness and invite customers to try out the product.</u>

The slogan "Join the cola dropouts", was one that told customers that <u>Wink soda was something different from cola, and should be given a try.</u>

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