Answer:
1. Test market
2. Buzz or Word of Mouth Marketing
Explanation:
1. Test market is made up of a particular group of people who are used in checking feasibility of a product before bringing it out to the larger or general market. They are used to check how the general market would perceive the product once release. It is used in measuring consumer's response to a new product before introducing it to the larger market.
2. Buzz marketing involves or rather refers to the situation whereby a satisfied consumer/customer passes along information pertaining to a particular product to another consumer/customer. It is a situation whereby a person recommends the use of a particular products to another customer. It involves using word of mouth marketing to works in one's favour.
Answer:
$99,000
Explanation:
According to the scenario, computation of the given data are as follows,
Net income = $55,000
Add- Depreciation expense = $70,000
Less- prepaid rent = $50,000
Add- accounts payable = $11,000
Add- Income tax payable = $13,000
Total = $99,000
Hence, Net cash flow from operating activities = $99,000
Answer:
The WACC before bond issuance is 3.9% and the WACC after bond issuance is 3.71%
Explanation:
In order to calculate the WACC before bond issuance
, we would have to calculate first the cost of equity using capital asset pricing model
.
So Using CAPM we have Rf + Beta x Market risk premium
=
0.5% + 0.85 * 4%
= 3.9%
. cost of equity
Therefore WACC before bond issuance = (Cost of equity x weight of equity + cost of debt (1-tax) x weight of debt)
= 3.9%
. WACC before bond issuance will be equal to cost of equity in this case as there is no debt issue.
In order to calculate the WACC after bond issuance we make the following calculation:
WACC after bond issuance = (Cost of equity x weight of equity + cost of debt (1-tax) x weight of debt)
= (3.9% x 0.9) + (2% x 0.1)
= 3.51% + 0.2%
= 3.71%
Answer:
It will affect Wendy's fast- food sales negatively.
Explanation:
Especially if the competitors have larger market share than Wendy's Fast-food. There will be a switch in consumers from Wendy's Fast-food to it's competitor, therefore reducing its sales and invariably reducing it's profit.
Therefore, Wendy's fast-food should be in tune with price fluctuation of it's competitors especially if it is a price decrease.
Answer:
$85,931.40
Explanation:
Present value is the sum of discounted cash flows.
Present value can be calculated using a financial calculator:
Cash flow in year 0 = $20,000
Cash flow in year 1 = $35,000
Cash flow in year 2 = 0
Cash flow in year 3 = $45,000
Discount rate = $85,931.40
I hope my answer helps you
