Answer:
Advertising campaign.
Explanation:
An advertising campaign is a group of advertisements, commercials, and related promotional materials and activities
, which are designed as part of a coordinated advertising plan to meet the specific goals of a company.
The purpose of the Advertising Campaign Event is to prepare an advertising campaign of any length for a real product, service, company, or business for a prospective client/advertiser.
The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used.
The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
Answer: Prospector
Explanation: In simple words, a prospector refers to an individual or an entity that keeps exploring its environment for some personal goal. Usually these entities keeps continuous researching for innovation so that new products and practices could be developed.
In the given case, Free spirit keeps searching for new product development
and uses different platform for their promotional purposes.
Hence from the above we can conclude that it free spirit is a prospector.
Answer: Integrated Communications Unit
Explanation: The Integrated Communications Unit is one of the NIMS characteristics that allows units from diverse agencies to connect, share information and achieve situational awareness.
The Integrated communications unit includes:
1. The “hardware” systems that transfer information.
2. Planning for the use of all available communications frequencies and resources.
3.The procedures and processes for transferring information internally and externally.
Communications needs for large incidents may exceed available radio frequencies. therefore, other communications resources like cell phones or secure phone lines can be the only communications methods used to coordinate communications and to transfer large amounts of data effectively.
Answer:
International investment has become more one-sided, consisting almost entirely of foreign direct investment.
Explanation:
This is because now internationally opportunities are being seized to have a better return on investment , to invest where opportunity cost is better and scope of foreign direct investment includes purchase of assets and shares.
<u>Answer:</u> Rate of usage segmentation differentiates among heavy users, medium users, light users, and nonusers.
<u>Explanation:</u>
Rate of usage segmentation helps to divide the consumers based on the usage rate of the products. The consumption level of the consumers differs from one another.
Groups can be divided as heavy users, medium users, light users, and nonusers. By dividing them into groups the organizations are able to concentrate on heavy users rather than light users.
This is to maximize their profits the usage pattern of the consumers are also studied. Based on the usage pattern the companies change their products to be more user friendly.
