Answer:
The correct answer is letter "A": to appeal to both high and low involvement consumers.
Explanation:
Strong arguments are those that provide probable support for an idea. Weak arguments fail to provide support for different matters. Then, when talking about marketing, strong arguments are more likely to engage consumers with a product while weak arguments can attract consumers at low levels but the ideas lack reliability.
Thus,<em> infomercials can make use of both strong and weak arguments at different levels of consumer involvement.</em>
Business functions refers to the critical activities that are very essential for the survival of a business. A typical business is usually divided into many functions or departments.
A typical supermarket will have the following business functions or departmental units: marketing, sales, accounting, purchasing, computing, advertising, human resources, etc.<span />
Answer:
The correct answer is False because preferred dividends don't normally grow.
Explanation:
The preferred stock is an action that gives the holder an extra privilege, usually of an economic nature, with respect to what we commonly know as ordinary shares.
For example, the holder of a preferred stock has a higher hierarchy in the collection of dividends or in the distribution of the remaining equity in the event of bankruptcy by the company.
As with ordinary shareholders, preferred shares do not expire, but however, unlike ordinary shares, preferred shares do not legitimize their right to vote at ordinary or extraordinary shareholders meetings, nor do they assign some participation in the capital of the company. Likewise, the profitability of preferred shares is also not guaranteed, because it is linked to obtaining benefits.
Answer:
1. Coke vs Pepsi: product include Cold Beverage
2. Nike vs Reebok: product include sporting goods
