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pantera1 [17]
2 years ago
6

Which of the following management orientations accurately characterizes a company that bases its decisions primarily on market r

esearch?
A. Ethnocentric orientation

B. Polycentric orientation

C. Reglocentric orientation

D. Geocentric orientation
Business
1 answer:
Aleonysh [2.5K]2 years ago
7 0

Answer: Geocentric orientation

Explanation:

The management orientation that accurately characterizes a company that bases its decisions primarily on market research is the geocentric orientation.

A company that uses a geocentric orientation sees the whole world as a global market. We should note that a geocentric company makes its products and develops a marketing mix that's standardized for the global market.

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