Answer: C. Cause and Effect Modelling.
Explanation:
Data Mining is a technique which aims at obtaining important and useful information in a stockpile of data. This in turn would prove useful in making predictions. It would also inform present decisions.
The Cause and Effect modelling approach explains that for every given action ( effect ), there was a prompting factor ( cause ).
In the case of Sendstars Company, the downward spiral in customer retention was as a result of ill -mannered staff. This effect, prompted the decision to have the employees trained on customer service.
Answer:
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