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ella [17]
3 years ago
14

Volkswagen achieved spectacular success in the late 1990s by targeting the nostalgia segment, 35- to 54-year-old baby boomers, w

ith its stylish and technology-laden New Beetle. Which of Porter's generic business strategies did Volkswagen use to launch the New Beetle? Group of answer choices marketing focus cost leadership cost focus differentiation differentiation focus
Business
1 answer:
serg [7]3 years ago
7 0

Answer: Differentiation focus

Explanation:

Marketing focus is not an actual marketing term. Cost leadership strategy's main focus is on the reduction of expenses which in turn, lowers prices of product while targeting a wide array of market segments.

In this question, Volkswagen is not reducing costs, or targeting large market segments. Differentiation strategy” require products to possess significant points of difference in brand image, product offerings, higher quality, advanced technology, and superior service to command a higher price while also targeting a wide array of market segments. For this question, these factors are not explaineded as targeting a broad market segments.

Differentiation focus strategy requires the products to have significant points of difference that is vital to target one or only a few market segments. For this question, Volkswagen uses a specific and unique factor to appeal to a specific group of people. So differentiation focus is the answer.

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Apple, known for creativity and innovation, keeps its new innovations consistent with previous product lines to maintain long-te
Mamont248 [21]

Answer: Relational

Explanation: Relational orientation is a term in marketing where a marketer or producer identify the need of its customers or consumers and make available products that will meet their need and help to build a good relationship with the consumers or customer. This term is used by most multinationals like Apple etc to build brand loyalty and maintain a good market share.

3 0
3 years ago
A friend of Mr. Richards recently won a law suit for $30 million. They have the ability to either take the payments over 10 year
denis23 [38]

Answer:

Instructions are listed below.

Explanation:

Giving the following information:

A friend of Mr. Richards recently won a law suit for $30 million. They can either take the payments over 10 years or settle today for cash of $25 million. Mr. Richard is optimistic that he can earn a 6% return on the money and that they should settle for $25 million today and he will invest it for them.

First, we need to find the present value of the 30 million.

To do that we need to calculate the final value.

FV= {A*[(1+i)^n-1]}/i

A= annual deposit

FV= {3,000,000*[(1.06^10)-1]}/0.06= 39,542,385

PV= FV/(1+i)^n= 39,542,385/1.06^10= 22,080,261

B) Now we know that the present value of option B is higher. One dollar today is better than one dollar tomorrow. It is better to receive the money now to invest it.

5 0
3 years ago
If a car company collaborated with a sheet metal supplier, the car company would be the supplier's ______. Multiple choice quest
kotykmax [81]

A car company would be called a <u>supplier's corporate partner</u> if its collaborated with a sheet metal supplier.

<h2>What is corporate partner?</h2>

A corporate partnership means a beneficial relationship between two separate company for specific purpose.

Here, the car company and sheet metal supplier are corporate partners because they have a specific purpose they serve there selves.

In conclusion, the car company would be called a <u>supplier's corporate partner</u> if its collaborated with a sheet metal supplier.

Read more about corporate partnership

<em>brainly.com/question/14034519</em>

8 0
2 years ago
In most societies, resources are allocated by
Maksim231197 [3]
In most societies, resources are allocated by the combined action of millions of households and firms.
Resources are very important to setup and build societies. Resources are scare and this is the reason why societies and households faces many decisions. How societies manage scare resources, we study this in economics.
7 0
3 years ago
SafeRide, Inc. produces air bag systems that it sells to North American automobile manufacturers. Although the company has a cap
iogann1982 [59]

Answer:

SafeRide, Inc.

a. The financial implications of accepting the order are that total production cost will increase by $315,000 with a corresponding increase in sales revenue of $540,000, and an increase in net income by $225,000.

b. Under full capacity, the total production cost will increase by $1,485,000 for adding additional facilities while the sales revenue would increase by $540,000, resulting to a loss of $945,000.

c. Under full-capacity circumstances, there is a financing disadvantage of accepting the order because the order will entail additional capacity and facilities, resulting to a loss of $945,000.

Explanation:

Annual production capacity = 300,000 units

Current production capacity = 180,000 units

Special order from a German manufacturer = 60,000 units

Special order price per unit = $9.00

Budgeted Costs For      180,000 Units  240,000 Units  Difference 60,000

Manufacturing costs

Direct materials                 $450,000           $600,000       $150,000

Direct labor                           315,000             420,000          105,000

Factory overhead              1,215,000           1,260,000           45,000

Total                                  1,980,000          2,280,000       $300,000

Selling and administrative 765,000              780,000            15,000

Total                              $2,745,000        $3,060,000        $315,000

Costs per unit

Manufacturing                       $11.00                  $9.50

Selling and administrative       4.25                     3.25

Total                                     $15.25                  $12.75

Selling price to North American manufacturers = $20 per unit

Financial implications of accepting the order:

Manufacturing costs

Direct materials                  $150,000

Direct labor                           105,000

Factory overhead                  45,000

Total                                  $300,000

Selling and administrative    15,000

Total                                  $315,000

Total cost per unit = $5.25 ($315,000/60,000)

Total manufacturing cost per unit = $5 ($300,000/60,000)

Increase in net income from accepting the order = $225,000 ($9.00 - $5.25) * 60,000

Manufacturing costs

Direct materials                  $150,000 (variable)

Direct labor                           105,000 (variable)

Factory overhead              1,215,000

Total                                $1,470,000

Selling and administrative    15,000 (assumed to be variable)

Total                               $1,485,000

Unit cost per additional unit = $24.75

4 0
3 years ago
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