I believe the answer is: <span>service mark
Service mark refers to a legalized brand or name that is used by company to distinguish its product with the competitors.
Having service mark would improve brand recognition in the market that would often lead to more sales due to customers' repetitive use.</span>
By using its supporters to win a vote
<span>Hamilton held a very negative perspective of
the nature of people. He thought they were uninformed, childish, and conniving. He additionally thought wealthy, rich and knowledgeable, well educated ought to
be the primary voters.</span>