1. Give a brief description of the Business and Industry Endorsement.

uestions 1. How has an understanding of consumer behavior helped Coppertone grow in the United States and around the globe? 2. D

aniked [119]

Explanation:

1. This knowledge has enabled them to quickly adapt to the needs of its consumers in the United States and around the world.

2. The five stages of the purchase decision process are problem identification, search for information, comparing alternatives, the decision to buy, and the post-purchase feedback.

1. Problem identification involves recognition by customers that they have a problem.

2. Search for information is a stage in which these customers look for the solution to the identified problem.

3. Comparing alternatives requires customers to compare and contrast solutions offered by companies in terms of their cost advantages and disadvantages.

4. The decision to buy stage is when the customer decides to buy the product from Coppertone based on perceived advantages from their comparison of solutions.

5. Post-purchase feedback by consumers is a measure of the performance of the product they bought.

3. i) Situational influences: this could be thoughts about spending time outdoors at the beach or going on a road trip.

ii) Psychological influences: this may be in the form of self-awareness about the need to protect their skin and to improve their general well-being.

iii) Sociocultural influences: they probably came from a background where beauty treatments are esteemed and part of their culture.

4. Interestingly, Coppertone is one of the major sponsors of the U.S. women's and U.S. men's soccer teams. It also does TV, social media, other digital marketing campaigns.

5. i) They face the threat of unstable demand since they deal with a seasonal product.

ii) Constant product innovation is very much needed in order to meet customer needs.

Recommendations are:

i) Publicity campaigns should be carried out to encourage all-round usage, to avoid the habit of customers waiting for the season before purchasing the product.

ii) Creating new Innovative products should be a priority for the organisation in order to appeal to their needs.

5 0

3 years ago

On January 1, 2018, Ogleby Corporation signed a five-year noncancelable lease for equipment. The terms of the lease called for O

Olin [163]

Answer:

With respect to this lease, for 2018 Ogleby should record interest expense of $57,058 and depreciation expense of $107,225. The right answer is c

Explanation:

According to the given data we have the following:

PV of lease=$750,578

Annual payment=$180,000

Rate of interesr=10%

The interest expense would be calculated as follows:

Interest expense = ( PV of lease - Annual payment ) * Rate of interest

Interest expense = ( $750,578 - $180,000 ) * 10%

Interest expense = $57,058

Therefore, With respect to this lease, for 2018 Ogleby should record interest expense of $57,058 and depreciation expense of $107,225.

4 0

3 years ago

The following is the sales budget for Coore, Inc., for the first quarter of 2019. January February March Sales budget $168,000 $

nekit [7.7K]

Answer:

a. Sales for November = $192,666.67

b. Sales for December = $390,500

c. Cash collections for:

January = $216,200

February = $213,075

March = $191,750

Explanation:

First consider the following information:

Credit sales are collected as follows:

65% in the month of the sale

20% in the month after the sale

15% in the second month after the sale

a. To calculate sales for November, note that the account receivable balance at the end of the previous quarter is from the sales of the previous two months (November and December), of these sales, we are told that $78,100 is from December sales, therefore to calculate the amount from November sales = 107,000 - 78,100 = $28,900.

Next, we are told that the 15% of sales are collected is the second month following sales, and January is the second month following the November sales from the previous quarter, therefore, the $28,900 from the previous November sales is 15% of the original sales, and the original sale is calculated thus:

Let sale for November be N

15% of N = 28,900

15/100 × N = 28,900

0.15N = 28,900

∴ N = 28,900 ÷ 0.15 = $192,666.67 ( to 2 decimal places)

b. The $78,100 which was uncollected December sales is 20% of the original sales, since December is the one month away from the beginning of the new quarter, and 20% of sales is collected in the month following sales. Therefore December sales is calculated as follows:

Let December sales be D

20% of D = 78,100

0.20 × D = 78,100

∴ D = 78,100 ÷ 0.20 = $390,500

c.

i. Cash collections in January

from previous quarter = $107,000

from January's sales = 65% of January sales

= 0.65 × 168,000 = 109,200

Total cash collection in January = $216,200

ii. cash collections in February:

From December sales = 15% of December sales ( Fabruary is 2 months following December sales)

= 0.15 × 390,500 = $58,575

from January's sales = 20% of January sales (February is the month following January's sales)

= 0.20 × 168,000 = $33,600

from February's sale = 65% of February's sales

= 0.65 × 186,000 = $120,900

Total cash collections in February = 58,575 + 33,600 + 120,900 = $213,075

iii. Cash collections in March

From January's sale = 15% of January's sales

= 0.15 × 168,000 = $25,200

from February's sale = 20% of February's sale

= 0.20 × 186,000 = $37,200

From March's sale = 65% of March's sale

= 0.65 × 199,000 = $129,350

∴ Total cash collections for March = 25,200 + 37,200 + 129,350 = $191,750

7 0

2 years ago

More free points here u go

Dovator [93]

Answer:

khsusbxndkskxcndkzkzkeond

7 0

3 years ago

Read 2 more answers

When cell phones were first entering the market, they were relatively large and reception was undependable. All cell phones were

ahrayia [7]

Answer:

The correct answer is: Markets evolve toward greater heterogeneity over time.

Explanation:

The history of cell phones shows a marketing trend that markets evolve towards greater heterogeneity over time.

This occurs in relation to market segmentation, that is, organizations identify groups of consumers with similar tastes and develop all their marketing actions to reach a certain demand according to their needs, tastes and preferences. Market segmentation creates a heterogeneous market, with differentiated products in terms of functionality, design, price, benefits, etc., so that existing demands are met.

8 0

3 years ago