The kraft heinz company mainly uses _______ for its mix of products.

Business

1 answer:

Bess [88]2 years ago

7 0

The Kraft Heinz company mainly uses "Individual Branding'" for its mix of products.

This is because Individual Branding is a form of Branding strategy whereby a single firm uses different brand names for their newly created products.

These new brand names are designed or coined so that they are not related to the names of existing brands offered by the same company.

In this case, Kraft Heinz company mainly has multiple products with different brand names such as Capri Sun, Velveeta, Jell-O, Planters, Ore-Ida, Oscar Mayer, Maxwell House, etc.

Hence, in this case, it is concluded that Individual branding is one of the strategies for expanding products markets.

Learn more here: brainly.com/question/19623459

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