Question

before creating a social media advertising campaign, sarah embeds quantitative and qualitative metrics at the onset of her strategy that can allow almost real-time measurement and evaluation. what are these metrics called?

Answer 1

Key Performance Indicator is the metrics at the onset of her strategy which will facilitate real-time measurement and evaluation.

Key Performance Indicator means quantitative and qualitative measure of performance over time for a specific objective.

• In other word, any measurable value which demonstrates the effectiveness of business in achieving its business objectives is known as Key Performance Indicator.

• Key Performance Indicator provide targets and milestones for teams to aim and gauge organization progress.

• Also, Performance Indicator gives insights and help makes better decision in an organization.

Learn more about Key Performance Indicator here

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