Question

all that enterprises has a reputation for reliability and customer service, qualities that helped to build this highly respected name brand over the last 15 years. speaking at a recent business conference, kenan, the ceo of all that, told his audience, "we have built our reputation by changing little over the last several years, but consistently helping customers with great, caring service and a reliable product." which type of strategy does all that enterprises use?

Answer 1

The type of strategy the enterprises uses to earn a reputation for reliability, customer service, and a reliable product is corporate reputation.

This is a strategy that corresponds to the level of trust that a company develops in the market for its stakeholders, determined by its past actions to build a reputation that will also support its future actions.

A company with a good reputation in the market is more likely to generate greater loyalty from suppliers and customers, achieving greater competitiveness and profitability in the business.

To build corporate reputation it is necessary that organizational processes are based on:

• Credibility
• Responsibility
• Honesty
• Quality
• Safety
• Reliability

Corporate reputation creates value for a company through its products and services, and is essential for a company to be successful in the competitive business environment.

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