When Sadiya makes statements to her employees about the characteristics of dance classes, which should be informative and fun, she is explicitly stating values and norms preferred by her organization.
As the owner of the dance studio, she manages and coordinates her collaborators for the institution of organizational culture focused on the studio's vision, mission and values.
An organization focused on offering a differentiated and quality service to the customer will increase its value, positioning and competitiveness.
Therefore, through her services, Sadiya aims to generate value to her customers through informative and fun dance classes, increasing the loyalty and success of her business.
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