Drag and drop each of the following targeting strategies against their corresponding examples where such strategies can be emplo

Question

2 years ago

11

Drag and drop each of the following targeting strategies against their corresponding examples where such strategies can be emplo

yed.
1. Undifferentiated
2. Differentiated
3. Concentrated
4. Micromarketing
A. An infomercial firm sells a gadget to better fry and flip eggs in cooking.
B. A florist designs bouquets for a bride and five attendants.
C. A firm produces basic commodities like sugar, milk, and packaged ice.
D. Proctor and Gamble offers Pantene, Head and Shoulders, Aussie, and Wella shampoos.

Business

1 answer:

oee [108] · Answer 1 · 2022-11-24T09:31:06+03:00

Matching each of the following targeting strategies against their corresponding examples where such strategies can be employed would be:

A. An infomercial firm sells a gadget to better fry and flip eggs in cooking.

Concentrated targeting strategies

B. A florist designs bouquets for a bride and five attendants.

Micromarketing targeting strategies

C. A firm produces basic commodities like sugar, milk, and packaged ice.

Undifferentiated targeting strategies

D. Proctor and Gamble offers Pantene, Head and Shoulders, Aussie, and Wella shampoos.

Differentiated targeting strategies

According to the given question, we can see that there are different targeting strategies which are used and we need to correctly match them to their given examples.

As a result of this, we can see that these targeting strategies are similar and can be easily confused for another because they target specific audience with different offers.