Answer:
B. False
Explanation:
<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.
From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.
An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.
As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.
Answer:
$68.23
Explanation:
In this question, we apply the dividend growth rate model which is shown below:
The computation of the current share price is shown below:
= (Current year dividend) ÷ (Rate of return on company stock - growth rate)
= ($4.23) ÷ (10.6% - 4.4%)
= ($4.23) ÷ (6.2%)
= $68.23
We simply find out the ratio between the current year dividend per share and difference between the rate of return and the growth rate
Answer:
What
How
Who
Explanation:
Because ALL economic resources are scarce, every society must answer three questions:
1. What goods and services should be produced?
2. How should these goods and services be produced?
3. Who consumes these goods and services?
