Considering the measurements described above, it is believed that using "<u>innovation accounting</u>" measurements such as testing assumptions about the business, attributes the customers like, and retention rates can be collected.
This is based on the idea made by AI Ries, a renowned marketer who claimed that <u>innovation accounting</u> is a form of evaluation theory that is used to evaluate the difference made to the product and see if this difference is bringing the expected outcomes.
<u>Innovation accounting</u> is used to see beyond the conventional measures such as sales, profits, and return on investment.
Instead, it helps the business owners to examine assumptions about the business, like, sign-ups, and retention rates, etc.
Hence, in this case, it is concluded that the correct answer is "<u>innovation accounting."</u>
Learn more here: brainly.com/question/17787114