Political scientists elisabeth gerber discover that citizen groups are most effective at sponsoring ballot measures whereas business, trade associations and professional associations are more effective at lobbying state legislatures. In addition, the administration process act and negotiated rule-making act play significant roles in introductory up the bureaucratic process to interest group impact by cheering federal agencies to consult affected interests or investors.
Answer:
Social force
Explanation:
Social factors are an important influence on consumer behavior. Social forces refer to groups of people impacting in other groups behavior and desiring to buy some particular kind of items.
In this particular example, the book Fifty Shades of Grey had a huge success especially among women, so this gender group had an influence among other women and the ones who hadn't read the book did it and then it would be a frenzy for female-targeted romances packaged for the mainstream reader.
This would be an example of how a group (social force) impacts the marketing environment.
Because when we’re introduced to something we aren’t “used too” we tend to judge. An example of this is like people with tattoos are less likely to get a good job just because they’re judged off of the tattoos, not their actual credentials
