Question

Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?

Answer 1

The  kind of marketing strategy that Bateman Gray adopted with its car dealers is exclusive dealing.

Exclusive dealing marketing strategy occur when a dealer only sell the items or goods made by a specific or particular supplier or manufacturer.

This means that customers can not find another brand of products produce by another manufacturer in the dealer outlet because the dealer has stick to that particular products from the designated supplier.

Based on the information given the car dealer is engaging in what is called Exclusive dealing because the dealer is only selling a particular brand products from a particular company.

Learn more about exclusive dealing here:

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