Question

Marsha works in the new marketing department of a midsized party supply rental company. She is working on the firm's first-ever STP analysis. She has defined the mission and objectives and identified and selected a segmentation method. The next step is to:______.
a. develop an advertising plan to promote the upcoming sales.
b. evaluate the attractiveness of the various segments identified.
c. use the Internet, catalogs, and vendor information to draw up a list of new products.
d. create pro forma financial statements to complete the package.
e. find marketing interns or hire new staff to help with implementation.

Answer 1

Answer:

evaluate the attractiveness of the various segments identified.

Explanation:

The third step of the segmentation, targeting, and positioning process is to evaluate segment attractiveness, which begins the targeting phase of the process.