I believe the answer is: Social influence
Social influence refers to the situation when someone's emotions/state of mind is influenced by the actions of other people.
The influence could affect the majority principle/ideas in a certain society which could give a sense of peer pressure to conform.
Is there supposed to be a picture??
I believe the answer is: Spin doctor
Spin doctor refers to the person that responsible in creating a biased interpretation on the press in order to shine the current cabinet on a positive light. It is very common for people in this occupation to create controversy or false narrative in order to gain favorable opinion form the voters.