Question

Select the TWO True statements about the Selection of Distribution Channels:

Answer 1

There are different kinds of distribution channels. The True statements about the Selection of Distribution Channels are:

• Product price has no effect on the length of a distribution channel.

• The geographic location of customers does not require different distribution channels

The channel of distribution are classified based on:

• The Nature of the Product
• The Nature of the market
• The Nature of Middlemen
• The nature and size of the manufacturing etc.

The channel of distribution is also known as marketing channel. They are simply known as different types of interdependent organizations that are engaged in the process of making a product or service available for use or consumption.

Learn more about Distribution channels from

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