There are different reasons for market segmentation. Market segments are homogeneous in two ways: prospective buyers have common needs and they will respond <u>similarly </u>to marketing <u>action</u>.
<h3>Why market segments?
</h3>
The reasons set aside for a market segment are;
- Homogeneity among the different segment's specific needs.
- Its uniqueness
- A specific reaction to marketing tactics.
The reaction that arises from the market segments to marketing plans or strategies is said to be very well known by people. The market segment traits are interests, lifestyle, age, etc.
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Market segments are homogeneous in two ways: prospective buyers have common needs and they
a.) use traditional forms of media on a regular basis.
b.) are in the same income bracket.
c.) are likely to be open to brand-switching.
d.) can be convinced to share common wants.
e.) will respond similarly to marketing action.
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