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saveliy_v [14]
2 years ago
10

When Frozen DeLites Ice Cream moved from its longtime storefront to a famous resort area, it took a big risk. However, the owner

s were confident that its unique ice cream treats would win customer raves. Fortunately, one of the members of the family business was convinced the shop needed to stay in touch with its customers. Frozen DeLites collects names and email addresses of its customers and maintains a presence on a few social media sites in order to send messages about promotions and coupons to valued customers.
Marketing professionals refer to this strategy as: _________
Business
1 answer:
bearhunter [10]2 years ago
6 0

Marketers professionals refer to the strategy of collecting customer names and email addresses and maintaining a presence on social media sites to send messages about promotions and coupons to valued customers like relationship marketing.

This strategy of creating relationships with customers has as its main objective the generation of value and customer loyalty through a closer and more direct relationship.

Relationship marketing is a strategy that has had a greater impact with technological development, social media for example, has strengthened communication between company and customer, making the relationship closer and more dynamic.

Therefore, companies that use relationship marketing create value through content that generates benefits and customer engagement with the company, increasing loyalty and positioning in the market.

Learn more about relationship marketing here:

brainly.com/question/6059198

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Consumers' affinity for sports brands may be immune to threats other brands face, such as competition for attention and switchin
mihalych1998 [28]

Answer:

True

Explanation:

Consumers mainly sports persons natural liking for their favourite sports brand exists. Sports persons like to buy and wear their favourite brand of shoes, clothed and apparels.

                   These brands remained immune to threats from other the rival brands because they remain the favourite of the respective sports persons. In other words they remain safe.

                  The sport person like to wear these brands and perform in the competition. But when the performance does not meet the sports person's expectations, they try to switch brands and go for some other brands.

Thus the answer is True.

7 0
3 years ago
Free trade _______.
Radda [10]

Answer:

The correct answer is C. refers to a situation where a government does not attempt to influence through quotas or duties what its citizens can buy from other countries .

Explanation:

Free trade is a characteristic of a market through which some "freedoms" are granted in order to encourage the transit of products and services in order to offer it to a greater number of people. Governments establish a series of rules to achieve fair competition within a specific market, always seeking to protect the national industry from abroad. These treaties allow a greater movement of merchandise flows and encourages trade at the local, national and international levels.

4 0
3 years ago
Read 2 more answers
Which of the following statements is CORRECT? a. Well-designed bond covenants are useful for reducing potential conflicts betwee
ad-work [718]

The answer is: c. The bid price in a hostile takeover is generally above the price before the takeover attempt is announced, because otherwise there would be no incentive for the stockholders to sell to the hostile bidder and the takeover attempt would probably fail

Hostile takeover refers to the process of acquiring another company without the approval of that other company's management team. The only way to do a hostile takeover is to ensure majority of the shareholders to sell their stocks to us within a short period of time. For the shareholders to do this, we need to offer the price that is way above the current market value.


6 0
3 years ago
Which statement is FALSE regarding OSHA inspections?
jeka94

Did you ever figure out the answer, I'm stuck on this rn /:

4 0
3 years ago
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If the consumption of a good generates positive externalities, then which of the following is correct? The government can subsid
vekshin1

Answer:

Both of these answers are correct.

Explanation:

Positive externality is when the benefits of economic activities to third parties exceeds its cost.

Activities that generate positive externality are

1. Education

2. Research and development

To encourage activities that have positive externality, government can subsidise such activities. Subsidies makes the activity cheaper and incentivise people to carry out such activities.

Market forces may lead to an underallocation of resources to producing the good. Therefore, the government might intervene in the allocation of the resources to increase efficiency.

I hope my answer helps you.

4 0
2 years ago
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