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saveliy_v [14]
2 years ago
10

When Frozen DeLites Ice Cream moved from its longtime storefront to a famous resort area, it took a big risk. However, the owner

s were confident that its unique ice cream treats would win customer raves. Fortunately, one of the members of the family business was convinced the shop needed to stay in touch with its customers. Frozen DeLites collects names and email addresses of its customers and maintains a presence on a few social media sites in order to send messages about promotions and coupons to valued customers.
Marketing professionals refer to this strategy as: _________
Business
1 answer:
bearhunter [10]2 years ago
6 0

Marketers professionals refer to the strategy of collecting customer names and email addresses and maintaining a presence on social media sites to send messages about promotions and coupons to valued customers like relationship marketing.

This strategy of creating relationships with customers has as its main objective the generation of value and customer loyalty through a closer and more direct relationship.

Relationship marketing is a strategy that has had a greater impact with technological development, social media for example, has strengthened communication between company and customer, making the relationship closer and more dynamic.

Therefore, companies that use relationship marketing create value through content that generates benefits and customer engagement with the company, increasing loyalty and positioning in the market.

Learn more about relationship marketing here:

brainly.com/question/6059198

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A monopolist:
Llana [10]

Answer:

The answer is C. can earn profits or incur losses in the short run.

Explanation:

A monopolist maximizes profit or minimizes losses by producing that quantity that corresponds to when marginal revenue = marginal cost. However, if the average total cost is above the market price, then the firm will incur losses, equal to the average total cost minus the market price multiplied by the quantity produced

5 0
3 years ago
When applying for a loan, the lending institution evaluates a potential borrower's ability to complete repayment on a loan, cash
viktelen [127]

Answer:

D. Capacity

Explanation:

In order to applying for a loan, the financial institution analyze the borrower information in terms of creditworthiness i.e. collateral property, cash on hand, repayment conditions, status of the job. These factors should be based on the capacity of the borrower whether he or she is eligible for a loan or not

Therefore according to the given situation, the option D is correct and the same is to be considered

6 0
3 years ago
When the Lego Movie was released to movie​ theaters, the intent was not necessarily to sell more​ Legos, but the firm did ha
Harman [31]

Answer:

The correct answer is the option B: branded.

Explanation:

To begin with, the term of <em>branded content</em>, in the field of marketing, refers to the practice that focuses in the creation of multimedia content that is funded or outright produced by and advertiser and whose main purpose is to give a message of the values of the company in the content created.

Secondly, the case of Lego is an example of branded content due to the fact that the company did not want to sell more products but instead <u>wanted to create a content that shows the values of the company such as imagination, being oneself and having fun</u>.

3 0
3 years ago
The process of a company gathering information about the competitive environment, including competitor’s plans, activities and p
jeyben [28]

Answer:

The correct answer is competitive intelligence.

Explanation:

Competitive intelligence is the systematic collection of open information, which once combined and analyzed provides a better understanding of the structure, culture, behavior, capabilities, and weaknesses of a competitor's firm.  

It is a very important activity because it helps companies to better understand how the business works. This way you can learn to be better than your competitors.

Companies use competitive intelligence to compare themselves with others, allowing them to make informed decisions. Most firms today realize the importance of knowing what their competitors are doing, and the information collected allows organizations to find out about their strengths and weaknesses.

3 0
3 years ago
Look at the following email (attached). Name two good email netiquette practices used in the
Kipish [7]

Two good email etiquettes practices used in email are:

  • Inserting a Subject
  • Keep the email short and restricted to three paragraphs.

Two bad email etiquettes used in the email above are:

  • Indiscriminate use of the exclamation mark
  • Discussing personal issues in a formal email.

<h3>What are email etiquettes?</h3>

The use of acceptable language, standards, and politeness in an email is referred to as email etiquette. Business emails often need formal language as well as rigorous respect to appropriate grammar and spelling.

Five useful E-mail Etiquette are:

  • Address your addressee appropriately. Check, double-check, and triple-check that you have the right spelling of the recipient's name and title.
  • Proper greetings and closing statements should be used.
  • Format correctly.
  • Avoid using ALL CAPS.
  • Large files should be compressed.

Learn more about email etiquette:
brainly.com/question/11498233
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8 0
1 year ago
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