Ride sharing is transformational innovation, according to the innovation matrix.
Uber and Lyft use transformational innovation
- Transformational innovation includes making discoveries and creating products for the market.
- Companies like Uber use credit and debit cards for reservations, a novel tactic.
- Such ideas were virtually unknown to markets in many nations.
- In some markets, it gave businesses like Uber a competitive edge.
To learn more about transformational innovation, refer to-
brainly.com/question/17517143
#SPJ4
Answer:
1 and 6, 3 and 4, 8 and 9, 2 and 7
Explanation:
1 and 6: For developing IR policy, roles and responsibilities for informatino security must be clearly defined
3 and 4: a single trainer working with multiple trainees is trainees receiving presentation
8 and 9: An online resource for IR can serve as a training case for staff
2 and 7: an unsual pattern in a system log can be risky for the business
Debit Accounts Receivable $5,000; credit Tile Sales $5,000
Answer
A) There is a positive relationship between the national debt and a federal government budget deficit.
Answer:
1.The brand “Dettol” started its journey in 1933 as antiseptic liquid, but over the years, it has been extended to a number of product categories like toilet soaps, liquid hand wash, liquid body wash, shaving cream and plaster strips. Dettol has been widely accepted and positioned as a 100% germ fighter with complete protection and control for entire family as its core value.
Their Marketing Strategy
Consumers see Dettol as an ‘expert’. It is perceived as a product which is effective and versatile and guarantees protection from germs.
2.
It uses demographic segmentation and can be used by most people of any age group.
People from all generation are the targeted customers of Dettol. Dettol follows Product specialization strategy in order to penetrate the market and increase the usage rate.
Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs. Dettol’s effective communication has always focused on the core brand positioning of protection from germs.
3.
They should continue with their current segmentation criteria. Why? It is because it has been super effective, when you think antiseptics, dettol naturally comes to mind first as they have successfully embedded the benefits of their products in our heads through mind-blowing marketing strategies.
4.
Technology has helped smaller segments become profitable by;
- Helping to future-proof businesses while ensuring one is not running behind his/her competitors.
- Facilitating Workforce Productivity.
- Reducing Operational Costs.
- Engineered a number of processes that has helped improve the Quality of Products and Processes.
- Increasing Business Growth.
- It has greatly helped in Managing Uncertainty.
