Question

Horace needs a new pair of running shoes. He first thinks about the last pair he bought, how comfortable they are, and how well they have held up. In this example, Horace is conducting a(n) ______ search for information.

Answer 1

Based on the factors of the previous pair Horace thought about when deciding on the new shoe, this is an internal search for information.

What is an internal search?

• Involves a consumer using their memory to decide on what to buy.
• This memory would be related to the various aspects of the good and how well it served them.

Horace is thinking about how well the last shoes he bought were suited for him and then using this to decide on a new shoe.

He is therefore using the memory he has of shoes to guide his decision. In conclusion, this is an internal search.

Find out more on making purchase decisions at brainly.com/question/2996111.