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Anastaziya [24]
3 years ago
13

Kay was watching American Idol on television when a commercial for toilet tissue came on. She was not motivated at all to proces

s the information provided in the ad. Which type of learning situation does this represent
Social Studies
1 answer:
Maslowich3 years ago
4 0

Answer: Low-involvement learning.

Explanation:

Low involvement learning is a term used in marketing to refer to the consumer's unconscious process of not considering a product as important to maintain attention. That is why the consumer is considered to have low participation.

However, according to the model, the consumer's cognitive process, through repetition, will undergo an attitudinal change where ultimately the consumer will be interested in the product.

<em>I hope this information can help you.</em>

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Discuss the advantages and disadvantages of both covert and overt research methods.​
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Answer with Explanation:

Overt and Covert research methods are both used in <em>observing subjects.</em> The main difference relies on the "awareness" of the <em>subjects/participants</em> being studied.

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The advantages of overt research method is that the participants have <em>informed consent.</em> So, whatever happens is not the fault of the researcher. Since the participants are aware, it becomes easier for the researcher to record events in their presence. On the contrary, it brings about some disadvantages. Since the participants know that they are being observed, they may be<em> inclined to change their behavior.</em> This is called the "Hawthorne Effect." This affects the validity of the outcome of the research.

The advantages of the covert research  method is its <u>more valid outcome of research.</u> The participants are <em>naturally behaving,</em> which means that it is more valid as a method than the overt. It is also easier to access closed groups because they are unaware you are observing them. However, one disadvantage is the "deception" it needs to tackle as it <em>doesn't ask informed consen</em>t from its subjects. This has always raised ethical concern, especially for people who value their privacy.

So, this explains the answer.

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