Question

Kay was watching American Idol on television when a commercial for toilet tissue came on. She was not motivated at all to process the information provided in the ad. Which type of learning situation does this represent

Answer 1

Answer: Low-involvement learning.

Explanation:

Low involvement learning is a term used in marketing to refer to the consumer's unconscious process of not considering a product as important to maintain attention. That is why the consumer is considered to have low participation.

However, according to the model, the consumer's cognitive process, through repetition, will undergo an attitudinal change where ultimately the consumer will be interested in the product.

I hope this information can help you.