Is that the question or what i need info.XD
False. It involves the ability to take charge of things or starting/doing things independently on ones own.
from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:
brainly.com/question/25640993
Answer:
The amount of cash received from the sale is $1,027,500
Explanation:
In this scenario we first have to know the number of bonds issued and then multiply it by the bond price which is given to us in the question.
The bonds have a total face value of 1,000,000 and one bond is issued at 102.75 which means that the face value of a single bond is 100.
Now in order to find the number of bonds issued we will divide the total face value by the face value of a single bond.
1,000,000/100=10,000.
10,000 bonds were issued at $ 102.75 now in order to calculate the total cash received we will multiply the number of bonds with the issue price.
10,000*102.75=1,027,500
