Question

As a service dimension increases in importance, a customer's zone of tolerance _____ and his or her desired and adequate service levels _____.

Answer 1

As a service dimension increases in importance, a customer's zone of tolerance narrows and his or her desired and adequate service levels increase.
Customers who likes service oriented business, will expect that they will be treated as a true king by the business providers. This will make the service provider to increase its level of services and place the customers convenience above all else