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Allushta [10]
1 year ago
13

During market testing, Rembrandt Cosmetics realized that the cosmetics industry was dominated by multiple, well-established bran

ds. These brands mostly sold their products in exclusive outlets and departmental stores. Rembrandt Cosmetics management realized that a new entrant would require a different business model to be successful. Thus, Rembrandt Cosmetics started selling its products through direct marketing. In this scenario, Rembrandt Cosmetics accomplished substitution primarily through
Business
1 answer:
Vinil7 [7]1 year ago
4 0

In the given scenario, Rembrandt Cosmetics accomplished its substitution primarily through strategic planning of equivalence.  

<h3>What is strategic planning?</h3>

When the differences between two different strategic plans are identical, with other things being constant, such a situation is called as a strategic planning of equivalence.

Hence, strategic planning holds true regarding the given situation.

Learn more about strategic planning here:

brainly.com/question/16699515

#SPJ1

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Floating cost adjustment is 3.25%

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Flotation-adjusted cost of equity = (Expected dividend at the end of Year 1 / Net proceeds per share) + Growth rate.

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Conclusion:- Flotation cost adjustment = 3.25 %

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