During market testing, Rembrandt Cosmetics realized that the cosmetics industry was dominated by multiple, well-established bran

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During market testing, Rembrandt Cosmetics realized that the cosmetics industry was dominated by multiple, well-established bran

ds. These brands mostly sold their products in exclusive outlets and departmental stores. Rembrandt Cosmetics management realized that a new entrant would require a different business model to be successful. Thus, Rembrandt Cosmetics started selling its products through direct marketing. In this scenario, Rembrandt Cosmetics accomplished substitution primarily through

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1 answer:

Vinil7 [7] · Answer 1 · 2023-09-13T18:32:45+03:00

In the given scenario, Rembrandt Cosmetics accomplished its substitution primarily through strategic planning of equivalence.

<h3>What is strategic planning?</h3>

When the differences between two different strategic plans are identical, with other things being constant, such a situation is called as a strategic planning of equivalence.

Hence, strategic planning holds true regarding the given situation.

Learn more about strategic planning here:

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