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2 years ago

What type of segmentation categorizes consumers on the basis of the outcomes they hope to derive from a product or service

1 answer:

4 0

The benefit segmentation categorizes consumers based on the outcomes they hope to derive from a product or service.

<h3>What is market segmentation?</h3>

Market Segmentation is the practice of dividing the target market into approachable groups.

The basic five forms of consumer market segmentation are demographic, geographic, psychographic, benefit and volume.

The type of segmentation that categorizes consumers based on the outcomes they hope to derive from a product or service is a benefit.

Learn more about market segmentation here:

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In much of the country, homeowners choose to heat their houses with either natural gas or heating oil. Which of the following wo

nikdorinn [45]

Answer:

1. a decrease in the price of natural gas

Explanation:

Given that homeowners choose to heat their houses with either natural gas or heating oil. It means that natural gas and heating oil are substitute products.

If there will be an increase in the demand for natural gas, there will invariably be a decrease in demand for heating oil.

From the options given, a decrease in the price of natural gas will result in and increase in it's demand.

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3 years ago

In a financial sector, we use ______ to construct financial instruments such as derivatives.

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Answer:

Predictive models

Explanation:

Predictive modeling uses statistics to predict outcomes. It can be applied to any type of unknown event, regardless of when it occurred.

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3 years ago

Howard Ramsell recently became aware of implied warranties that exist for consumer purchases. An implied warranty exists as a re

faltersainse [42]

Answer:

(C) the intended use of a product.

Explanation:

Implied as the term means that it is obvious, further guarantee means that the guarantee is obvious.

Now, this is because of the use of the product, as for example there is an equipment called heater, which is generally sold in winters, as it warms the room.

Now it is implied that the heater shall at-least be in proper condition and shall work without any failure for one season of winters.

The correct answer is,

Statement C

3 0

3 years ago

Sleep Tight, Inc., manufactures bedding sets. The budgeted production is for 51,500 comforters this year. Each comforter require

andrezito [222]

Answer:

Total direct labor hours= 77,250

Direct labor cost= $911,550

Explanation:

Giving the following information:

Production= 51,500 units

Standard hours= 1.5 per unit

Standard rate= $11.8 per hour

<u>First, we need to calculate the direct labor hours required:</u>

Total direct labor hours= 1.5*51,500= 77,250

<u>Now, the direct labor cost:</u>

Direct labor cost= 77,250*11.8

Direct labor cost= $911,550

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3 years ago

Revved Rider Inc., a motorcycle company, is the market leader due to its superior engine technology and service orientation. The

Eddi Din [679]

<u>Answer:</u> Option B

<u>Explanation:</u>

Revved Rider company is the market leader as the company possess a superior engine technology that is not owned by other companies. This proves that the company has competitive advantage of technology over the competitors in the market.

Competitive advantage means having an advantageous quality which the other companies do not have in the market. When a company has competitive advantage it can become a price leader or market leader. It also becomes the consumer's most preferred company when compared to other companies.

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3 years ago