Question

Which marketing activity is most directly served by the promotion element of the marketing mix?

Answer 1

Communicating value.

The marketing mix activities are promotion (communicating value), product (creating value), price (capturing value), and place (delivering value).

What is the benefit of communicating?

When you convey value, you must guide your audience through the stages of exposure, awareness, attention, comprehension, evaluation, yielding, retention, and, ultimately, action. This response hierarchy model represents the progression of a customer from first knowing about your good or service to actually use it.

What makes communicating value so crucial?

No matter if your goal is to sell goods or services, persuade a target investor to invest in your firm, or find and keep the best personnel, your organization must be able to effectively communicate value to its stakeholders in order to achieve its goals.

Learn more about communicating value with the help of the given link:

brainly.com/question/14066002

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