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2 years ago

Which marketing activity is most directly served by the promotion element of the marketing mix?

Business

1 answer:

gizmo_the_mogwai [7]2 years ago

7 0

<u>Communicating value.</u>

The marketing mix activities are promotion (communicating value), product (creating value), price (capturing value), and place (delivering value).

<h3><u>What is the benefit of communicating?</u></h3>

When you convey value, you must guide your audience through the stages of exposure, awareness, attention, comprehension, evaluation, yielding, retention, and, ultimately, action. This response hierarchy model represents the progression of a customer from first knowing about your good or service to actually use it.

<u>What makes communicating value so crucial?</u>

No matter if your goal is to sell goods or services, persuade a target investor to invest in your firm, or find and keep the best personnel, your organization must be able to effectively communicate value to its stakeholders in order to achieve its goals.

Learn more about communicating value with the help of the given link:

brainly.com/question/14066002

#SPJ4

You might be interested in

What percent of customers bought anything from the last catalog? 2. what was the average $ order size bought from the last catal

denpristay [2]

<span>1. </span>What percent of customers bought anything from the last catalog?

Fom this last catalog, 2.5% of the costumers bought.

<span>2. </span>What was the average $ order size bought from the last catalog across all 96,551 customers?

<span>The average dollars ordered from this catalog was $104.24 per buying customer.</span>

7 0

3 years ago

Full-service advertising agency refers to

sdas [7]

Answer:

An advertising agency that provides the most complete range of services including market research, media selection, copy development, artwork and production.

Explanation:

Advertising can be described as the various strategies used to create an awareness of a product to the public. The main objective of advertising is to persuade potential customers to purchase the product.

Full service advertising offers a complete range of services which include carrying out an extensive market research on the product, a good media management, excellent design and packaging of the product.

Hiring the services of full advertising agencies creates room for a team of specialists to work together inorder to boost the sales of the product. It also provides enough time for the management of an organisation to figure out new ways to strategize their business.

8 0

3 years ago

The yield to maturity (YTM) on 1-year zero-coupon bonds is 7% and the YTM on 2-year zeros is 8%. The yield to maturity on 2-year

Vikentia [17]

Answer:

(a) The arbitrage strategy is to buy zeros with face values of $140 and $1,140 and respective maturities of one and two years, and simultaneously sell the coupon bond.

(b) The profit on the activity equals $0.72 on each bond.

Explanation:

The price of the coupon bond = 140 × PV(7.9%, 2) + 1000 × PV(7.9%, 2)

= 140 × (1-(1/1.079)^2)/0.079 + 1,000/1.079^2

= $1,108.93

If the coupons were withdrawn and sold as zeros individually, then the coupon payments could be sold separately on the basis of the zero maturity yield for maturities of one and two years.

[140/1.07] + [1,140/1.08^2] = $1,108.21.

The arbitrage strategy is to buy zeros with face values of $140 and $1,140 and respective maturities of one and two years, and simultaneously sell the coupon bond.

The profit on the activity equals $0.72 on each bond.

7 0

3 years ago

The web-based human resource systems (eHR) that many organizations have implemented have not really helped to effectively commun

muminat

<h2>The given statement is "True".</h2>

Explanation:

The E-HR system has not helped much to communicate effectively in human resource programs. I am listing down the disadvantages of it.

The main disadvantage is that confidentiality is lost
The cost of designing E-HR is more and it is definitely a challenging one for the start up or low-budget organization.
Security is one of the major issue
The organization use the software to

a) convey HR details

b) induce individuals’ attitudes and behaviors.

Inconsistency with practice and use

7 0

3 years ago

You manage a project with 10 activities. Activities A1, A3, A5, A9 form the critical path. As you have a large budget for the pr

Genrish500 [490]

Answer:

A bad idea, as A2 is not on the critical path.

Explanation:

Critical path is a path which is the shortest path of doing the activity.

When an activity is in critical path, then there is a benefit of crashing it. Or if it is not the part of critical path then the benefit is to crash the activity and then apply the spare resources in some activity which is a part of critical path.

Thus, crashing A2 which is not a part of critical path and then not deploying the resources on to the activities of critical path will not provide for any benefit.

It is ultimately not a wise idea.

4 0

4 years ago