Within the 4e framework for social media, the ultimate goal of a firm is to engage the customer.
This is further explained below.
<h3>What is social media?</h3>
Generally, The term "social media" refers to a group of interactive technologies that, via the use of online communities and networks, make it easier for people to create and share information, ideas, hobbies, and other kinds of expression.
In conclusion, The ultimate objective of a business using the 4e paradigm for social media is to engage the target audience or client.
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