Answer:
D) Relationship marketing
Explanation:
Relationship marketing is a strategy companies use to connect with their customers, build relationships and ensure loyalty. It involves engaging customers over a lengthy period to know their needs and then providing them with products or services tailored to satisfy those needs.
By initiating a project to build a website and encouraging customers to provide certain information to the company, Fiona plans to use the Internet for "relationship marketing".
Answer:
<em>Surveys and questionnaires allow you to collect data efficiently and economically from groups of people.</em>
Explanation:
<em>Surveys are research often used to assess opinions, thoughts, and feelings of people towards a subject area or environment. it can either be limited or specific or they also can have more widespread goal which can be global.</em>
<em>Questionnaires is a set of questions written or printed with answer choices , devised for the purposes of a statistical study or survey.</em>
Answer:
You agree that test marketing could be helpful, but you point out that it may also reveal your ideas to your competitors.
Explanation:
In the give scenario the existing famous cheesy butter biscuits sales are going down. In an effort to increase the revenue of the business the head of product development has a theory that people want lighter options today, and she has recommended test marketing a lower-fat version of the biscuits at select locations in eight major cities across the United States.
This is an innovative solution to the problem and the head of product development should be encouraged to drive the test marketing.
However marketing a lower-fat version of the biscuits at select locations in eight major cities will expose the strategy to competitors. It will be better to conduct the test in a more controlled environment away from competitors.
The product-market combination that has the greatest potential is B. Fashion items to the younger segment.
It should be noted that the potential of a particular product can be determined based on the people that the product is designed for.
In such a case, a product that's designed for the younger generations will attract more customers since younger people generally like things that are trendy.
Therefore, in this case, the fashion items for the younger segment have more potential.
In conclusion, the correct option is B.
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