Question

frito-lay is promoting the sunchips brand as being environmentally friendly. this message is communicated in all of its print and television ads, point of purchase displays, and packaging. the company is using a(n) strategy.

Answer 1

The Sun Chips brand is being marketed by Frito-Lay as being environmentally friendly. All of its point-of-purchase displays, packaging, print and television advertisements and television commercials convey this idea. The business employs an integrated marketing communications approach.

Integrated marketing is a method for spreading a unified message across all of the platforms your business utilizes for marketing. Regardless matter where clients choose to do business with a firm, it offers stability. Without an integrated marketing strategy, you run the risk of saying the wrong thing or speaking illogically.

There are five key communication strategies that complement integrated marketing communications, as we've just mentioned. These include sales promotion, advertising, public relations, direct marketing,  and advertising.

To learn more about integrated marketing communications

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