Question

Leona bought two different brands of wine from vineyards in Australia. When asked for her opinion about the wines, she said that one brand of wine tasted like alcoholic grape juice, but the other had a crisp taste that she really enjoyed. These statements were most likely made during the ________ stage of the buyer decision process.

Answer 1

Answer:

Post-Purchase Evaluation.

Explanation:

There are five stages of purchase decision making process as given below

1.    Problem Recognition.
2.    Information Search.
3.    Evaluation of Alternatives.
4.    Purchase Decision.
5.    Post-Purchase Evaluation.

Since Leona has bought the product it will be post purchase act and also she is examining the taste of product, she is in the evaluation process of the product and hence she is in post purchase evaluation stage of buyer decision process.