1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Yakvenalex [24]
3 years ago
15

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence t

o substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?
Business
1 answer:
Lubov Fominskaja [6]3 years ago
3 0

Answer:

Promotion

Explanation:

Promotion is of the element of marketing mix. Promotion is a marketing technique of making consumers aware about the product offered by the organization.

Various promotional tools are used for this purpose such as advertisements through print, radio and television. It is important that they propagate actual and bias fee information to the consumers. It is not ethical to misinform consumers.

In this case, ethical issue deals with promotion of the company as it has no evidence regarding the claim they are making related to the product that it reduces cholesterol.

You might be interested in
You walk onto a used-car lot to buy a car. You are willing to pay up to $15,000 for a car of good quality but you value a lemon
Charra [1.4K]

Answer:

C

Explanation:

Backward induction is the process of going backwards in time with yZermelour reasoningreasoning , from the end of a problem or situation, to determine a sequence of optimal actions. It starts by first considering the last time a decision might be made and choosing what to do in any situation at that time. Using this information, one can then determine what to do at the second-to-last time of decision. This process continues backwards until one has determined the best action for every possible situation (i.e. for every possible information set) at every point in time. IZermelo was the first to use this technique in 1913 to make a point that chess has pure optmal strategies

4 0
3 years ago
Describe in detail the goals you have for this unit. 2. describe how this unit will help you in your professional development .
egoroff_w [7]
I fjjrheyjyjyjrybegfvqvdgdhtbey
6 0
2 years ago
Managerial efforts to boost a company's stock price should entail such actions as
sp2606 [1]

<span>The proactive efforts of company managers to boost the stock price of the company should, of a necessity, include such actions as raising the company's dividend each year (ideally by at least $.05 per share) and repurchasing shares of common stock.</span>

4 0
3 years ago
Multinational enterprises (MNEs) have an impact far beyond their firm boundaries. Assume you are working for a small firm that s
In-s [12.5K]

Answer:

Multinational enterprises (MNEs)

Relationship Change as the MNE moves from Globalization 2.0 to Globalization 3.0 operations:

This move means that Indian and Chinese companies would be competing with my local small firm.  The MNE may be looking for cheaper prices for my company's products and services, which the Indian and Chinese companies would more efficiently supply it.  My firm may be on the precipice of liquidating if this MNE is our major customer.  My firm must move fast to become more competitive by differentiating our products and services with better quality and perhaps reduced production costs, to enable it compete more favorably with the Indian and Chinese competitors.  Otherwise, we may regard the relationship as nearing its end and prepare for other opportunities with other companies.

Explanation:

Globalization reduces national boundaries by integrating national economies into a globalized economy, thus enabling companies to compete globally for financial resources, goods, and services.  When Globalization 1.0 happened, countries were globalized and the world became a global village.  When Globalization 2.0 from which the G7 profited largely, companies were globalized.  With the current Globalization 3.0, individuals are being globalized, and the highest beneficiaries are Indian and Chinese nationals who appear better prepared to take on the world, garner most of the important resources to themselves, and call the shots from the boardrooms.  An example is Microsoft's current CEO, Satya Nadella, who is an Indian-American.

4 0
2 years ago
Television has had a positive impact on the growth of commercial sports because it
mel-nik [20]
Television has contributed a positive impact and has been proven effective in helping with the increase of commercial sports because it acts as a tool for recruiting new spectators as well as fans. Furthermore, the globalization<span> of commercial sports can also be attributed to the fact that sports organizations are interested in </span>expanding<span> their markets.</span><span> </span>
7 0
3 years ago
Other questions:
  • Lynda Jones College Plan On her 10th birthday Linda Jone's parents decide to deposit $4,000 in a 529 account for their daughter
    9·1 answer
  • Chris Bowie is trying to determine the amount to set aside so that he will have enough money on hand in 5 years to overhaul the
    12·1 answer
  • Which of the following statements is​ FALSE?
    7·1 answer
  • Jill wins a lawsuit against Terry in the Wyoming state court. The court passes a judgment for Terry to pay $20,000 to Jill. Imme
    5·1 answer
  • Is product packaging an important part of product planning
    10·1 answer
  • These types of goals help make up the framework for long-term goals
    14·1 answer
  • What is a commission?​
    14·1 answer
  • The stage of the new-product process that involves developing a pool of concepts to serve as candidates for new-products is refe
    12·1 answer
  • Which of the following actions is least likely to help prevent and detect schemes involving fraudulent invoices from non-accompl
    11·2 answers
  • Veronica had been working at Zenex Industries for eight months when her boss asked to see her in his office. When she walked in,
    13·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!