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Yakvenalex [24]
3 years ago
15

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence t

o substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?
Business
1 answer:
Lubov Fominskaja [6]3 years ago
3 0

Answer:

Promotion

Explanation:

Promotion is of the element of marketing mix. Promotion is a marketing technique of making consumers aware about the product offered by the organization.

Various promotional tools are used for this purpose such as advertisements through print, radio and television. It is important that they propagate actual and bias fee information to the consumers. It is not ethical to misinform consumers.

In this case, ethical issue deals with promotion of the company as it has no evidence regarding the claim they are making related to the product that it reduces cholesterol.

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Anuta_ua [19.1K]

Answer:

Corporations of the United States should be tracked by the U.S government to ensure that workers' rights in developing countries should not be compromised.

Explanation:

In many developing countries political leaders are afraid that if wage rates are enforced on big corporations they could be forced off global markets. Foreign investment capital is significant to the economy of developing countries and there is always fear that the loss of such investment may break the economies of these countries. The government of the U.S should ensure vigorous monitoring programs that require businesses to report the location of international factories publicly so that human rights organizations can track their actions independently.

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$6,500

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