The question is incomplete. The complete question is:
Rebecca Minkoff's integration of technology and fashion has resulted in innovate products and an enjoyable shopping experience that stands out in the world of retail fashion. This illustrates _______.
a.multi-channel retailing
b.retail positioning
c.category management
d.atmospherics
e.store image
Answer:
Retail positioning
Explanation:
Retail positioning helps to differentiate a particular retailer from its competitors due to the various unique features possessed by the retailer.
This type of positioning helps to provide a high competitive advantage to the retailer by differentiating the business from the rest of it's competitors.
An effective positioning strategy can contribute immensely to a retailer's overall success in the market.
Rebecca Minkoff's integration of technology and fashion has positioned her in a top level in the retail market, it has made her business stand out among her competitors.
General Motor Company(GMC) is a manufacturing company that manufactures automobiles in U.S.A.
