Question

Jami is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, which of the following offers a good indicator of advertising effectiveness:
A. new advertising concepts.
B. the cost of the media buy.
C. the daily and weekly sales volume.
D. planned store expansions in similar markets.
E. past economic conditions

Answer 1

Answer: (C) The daily and weekly sales volume

Explanation:

  According to the given question, the daily and weekly sales volume is one of the best indicator for checking the effectiveness of the advertising in an organization as it helps in measuring the various types of sales statistics on the basis of weekly or daily target.  

 By using the following ways we can monitoring the sales volume either daily or weekly basis are as follows:

• By carefully monitoring the share
• Analyzing the sales's result
• Feedback from the customers
• Place the data in graph format

    Jami is basically managing the advertisement campaign and  for the purpose of monitor this advertising campaign we basically analyzing the sales volume such as the product line,  sales region and also the product level.    

  Therefore, Option (C) is correct answer.