3 years ago

Who was the first psychologist to use psychology in advertising?

Social Studies

1 answer:

Aleks [24]3 years ago

5 0

Answer:

Walter Dill Scott

Explanation:

Walter Dill Scott was an extremely important American psychologist for the advertising we know today. He was an expert and was the pioneer in industrial psychology. His ideas sparked a revolution in psychology by being the first psychologist to incorporate psychological techniques and tactics in advertising.

He studied in Germany with Wilhelm Wundt at the University of Leipzig, who was one of the founding figures of modern psychology.

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