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Ray Of Light [21]
3 years ago
7

Who was the first psychologist to use psychology in advertising?

Social Studies
1 answer:
Aleks [24]3 years ago
5 0

Answer:

Walter Dill Scott

Explanation:

Walter Dill Scott was an extremely important American psychologist for the advertising we know today. He was an expert and was the pioneer in industrial psychology. His ideas sparked a revolution in psychology by being the first psychologist to incorporate psychological techniques and tactics in advertising.

He studied in Germany with Wilhelm Wundt at the University of Leipzig, who was one of the founding figures of modern psychology.

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ch4aika [34]

The event that jumpstarted the third wave by Rebecca Walker was the misogyny against women she experienced.

<h3>What is the third wave?</h3>

This was a publication that was founded by Rebecca Walker. This was in response to acts on women.

The wave responded to the fact that women were in a male dominated world. It focused on micro politics and things that were good for females.

Read more on the third wave here:

brainly.com/question/10104055

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