Answer:
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Answer:
so value of the mistake is $311685.71
Explanation:
given data
present value = $1,200,000
time = 6 year
discount rate = 18%
discount rate = 8%
to find out
What is the dollar value of the mistake
solution
we get here present value that is express as for both rate that is
present value =
put here value
present value =
present value 1 = $444517.85
and
present value =
present value 2 = $756203.55
so
difference is $756203.55 - $444517.85
difference is = $311685.71
so value of the mistake is $311685.71