Answer:
Gross Domestic Product
Explanation:
Gross Domestic Product or GDP is the most important macroeconomic variable because it measures the amount of goods and services that are produced within an economy in a given year. In other words, GDP is one of the most accurate measures of economic activity that economists have found so far.
GDP impacts companies because they depend on external market forces to stay afloat. If GDP falls one year, this means that economic activity declined, and companies are likely to feel the effects of it in the form of lower sales, lower revenues, less profits, less hiring, more firing, etc.
A purchase or an exchange can be understood as economic processes that use monetary or non-monetary funds, and that occur to satisfy certain needs of individuals and organizations.
<h3 /><h3>Buyer Decision Process</h3>
It occurs from a decision on the need to carry out an economic transaction of a good or service that lasts before and after the moment of purchase. There are five steps in the consumer decision process, which help in the purchase action, which are:
- Problem Recognition
- Information Search
- Evaluation of Alternatives
- Purchase Decision
- Post Purchase Behavior
Therefore, there are also other exchange processes, such as coincidence of wants, barter and voluntary exchange, which are processes that take place to benefit both parties in an economic exchange without the use of money.
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