Question

A company could incur excessive costs and lose money if they primarily focus on _______ customers.

Answer 1

D. Average and below-average is the correct answer

Answer 2

D. Average and below-average customers. 

Consider that below-average customers would lose a company money because below-average customers buy less and potentially cost more than average customers. Therefore, if a company only targeted average and below-average customers, their revenue would be pulled down by the below-average customers and their expenses or costs would be pulled up by the below-average customers. These two factors could contribute to the company losing money.