Answer:
The correct word that fills the gap is: sales.
Explanation:
Initially, the Marketing approach was productive, towards production: Marketing aims to achieve greater efficiency in the financial and productive areas of the company.
Subsequently, the emphasis was on the product, but the growing competition and the difficulty of selling production, changed the focus towards sales, the goal was to sell above all and reduce inventories.
Subsequently, the focus is increasingly shifted to the consumer: consumers do not acquire production plants, products or services, buy benefits and utilities, the "expectations of meeting their different needs." The current approach is market-oriented, where the consumer and their needs remain the key, and therefore the competition must also be analyzed, which tries to satisfy the same customer as us. Likewise, the environment that conditions this process and any other critical factor must also be analyzed.
