Question

Marlin Steel Wire Products is a manufacturer of commodity wire products out of Baltimore, MD. Marlin has many rivals based in China and other emerging markets. The company cannot compete on labor costs so it used a ________ strategy to automate its production and now specializes in high-end products.

Answer 1

Answer:

Focus Strategy

Explanation:

Focus Strategy is a marketing strategy in which a business focuses its resources on entering or expanding into a narrow segment of the market or industry.

Usually a focus strategy is used where the company knows its section and has products to meet its needs competitively.

Focus strategy is one of three strategies for generic marketing.