Question

Jason is making a marketing presentation to his best client. In closing, as Jason pitches for the sale, he reminds them of the fair treatment, competitive prices, and general preferential treatment they always receive from him and his organization. What persuasive appeal is Jason using?

Answer 1

Answer:Jason is using Pathos persuasive appeal.

Explanation:

Pathos is the use of emotional appeal or sympathy to the audience's emotions to make them feel what you want them to feel .

It is usually carried by companies to persuade people to purchase Thier products by constantly reminding the public or audience about benefits gained by them and how the company had associated positively with them in the past.

Here, Jason is persuasively appealing to the client by using pathos. He us trying by all means to persuade his audience by appealing to their emotions.